Jungian turned Brand Identity + Experience Architect. Over 15 years ago, while attending Naropa University's Somatic Couseling Psychology graduate program, I tripped over Tech Stars' Startup Week and caught the entrepreneurial bug. It's been self-employment for me ever since. These days, I use my background in human-centered psychology and the arts to advise founder-led brands on brand identity development and brand experience improvement. My goal, ensure business owners, staff and customers feel humanized in an increasingly dehumanizing world.